We're excited to showcase our collaboration with Avery Dennison at Miami Art Basel, where we merged cutting-edge technology with mindful art experiences. 🎨
The Brief
The project aimed to create an innovative fusion of:
- Traditional art installations
- "Art of Wellness" programming
- Interactive digital experiences
- NFC and QR technology integration
Technology Integration
Our solution combined multiple technologies:
- Avery Dennison's Hardware: NFC and QR capabilities
- ARkivist's Platform: WebAR solutions
- Interactive Elements: Audio and visual digital realms
- Physical Products: Custom merchandise integration
Performance Metrics
| Metric | Achievement |
|---|---|
| Impressions | 300+ |
| Event Duration | 3 Days |
| Location | Miami Art Basel |
Digital Features
- WebAR Integration: Immersive digital experiences
- Mobile Interface: User-friendly scanning system
- Interactive Content: Dynamic audio-visual elements
- Physical-Digital Bridge: Seamless technology integration
Project Impact
The activation successfully demonstrated:
- Technology Integration: Seamless blend of physical and digital
- Brand Innovation: Showcase of digital solutions
- User Engagement: Strong impression metrics
- Art-Tech Fusion: Successful wellness programming integration
Deliverables
- Custom Merchandise: Branded t-shirts with interactive elements
- Mobile Application: WebAR scanning interface
- Digital Content: Interactive audio and visuals
- On-site Activation: Three-day live installation
Implementation Success
This showcase effectively:
- Bridged conventional and digital art
- Integrated wellness programming
- Demonstrated technological capabilities
- Engaged Art Basel attendees