We're excited to present ARORA #MAKEUSVISIBLE, an innovative digital art campaign that merges augmented reality with public spaces to create immersive artistic experiences. 🎨
The Brief
ARORA #MAKEUSVISIBLE is a cutting-edge art initiative that:
- Creates multi-media & augmented reality digital art series
- Empowers consumers to reimagine public spaces through AR
- Leverages advanced technology from Google ARCore and Apple Reality Kit
Technology Stack
The project utilizes state-of-the-art AR technologies:
- Google ARCore: Advanced AR development platform
- Apple Reality Kit: iOS-based AR implementation
- WebAR: Large-scale, geo-fenced capabilities
Global Impact
Our campaign has achieved remarkable reach:
| Platform | Coverage Type |
|---|---|
| Google I/O | Featured Keynote |
| PBS | Broadcast Coverage |
| Süddeutsche Zeitung | Media Coverage |
Total Global Reach: 100M+ viewers
Exhibition Journey
Launched in 2021 in New York City, ARORA has expanded to multiple prestigious locations:
- Venice
- Munich
- Worms
Recognition & Features
The project gained significant recognition at the Google I/O 2023 Conference, where it was showcased as an exemplary case of:
- Location-based entertainment
- Large-scale AR implementation
- Geo-fenced WebAR innovation
Digital Features
- Interactive Map: Location-based art discovery
- Multi-media Integration: Diverse digital art formats
- AR Visualization: Real-time space transformation
- Public Space Integration: Site-specific installations
Media Coverage
Featured across major outlets with a combined viewership exceeding 100M+:
- Google I/O: Keynote presentation
- PBS: Broadcast feature
- Süddeutsche Zeitung: Print and digital coverage
Project Impact
ARORA has successfully demonstrated how AR technology can:
- Transform public spaces into interactive art galleries
- Engage global audiences through digital innovation
- Pioneer new forms of location-based entertainment
- Bridge physical and digital art experiences